Tuesday, August 23, 2005

Who writes Blogs!!!!!

I slept at 4 o’clock in the morning. Within a couple of hours I felt as if I was sitting in a cricket stadium and everyone around me was yelling for Indian bowlers to bowl tight line and length in the slog overs. Pretty soon I realized that the feeling of being in a place, I would love to be was because of Air Deccan. They had opened their counter for the most awaited air ticket in the history of mankind. It charges you almost nothing for taking you from Bangalore to Delhi. Try booking your tickets and if you and your ISP are fast enough, who knows?

Welcome to the world of small airlines. Their target segment is AC-III tier train travellers. And they are getting ample help from their direct competitors. Go check Spice Jet’s ad on Indian railway’s homepage.

It’s a simple business model. We have a fast, trendy and young population, especially in main cities. Everyone hates to take the pain of long train journeys and they do it even more. And in a country like India where displacements have always been lesser then distances, why do you need food, leg space and other avoidable facilities in a flight? The competition is increasing everyday. In fact it has reached such a stage where piece of meat is becoming the main attraction. Not the one you get to eat but the one you get to see. And why not, more then half of our population is below my age. B for business is the first word in the lexicon of Vijay Malaya. No matter if this trend last or not. Starting small airlines was a perfect example of recognizing a business opportunity and capitalizing on it. It’s about seeing through future. To give yet another example, let’s look at the business of matrimonial sites. Considering the average age of our country, sites like shadi.com were launched at the best possible time. They are enjoying the time what banks providing investments opportunities will in few years down the line.

It’s all about visualizing the future and visualizing it correctly. Only few in millions do so while others write blogs.

3 comments:

Uptown Girl said...

Nice one...waise people have to decide between spending more time and more money while traveling. Though airplane rates are really quite affordable now a days...
As for people who write blogs...it's common knowledge that people who can't act on something...preach...similarly...people who can't think of great ideas...write about other's ideas

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